by Andy Wibbels on March 18, 2010
Found on Gawker:
With some lean years and a bankruptcy filing now behind it, the iconic Frederick’s is tweaking its image and repositioning for modern-day Bettie Pages and mallrats everywhere. The rebranding campaign, all via social media, has increased sales by 4 percent in the first month, outpacing projections, according to Linda LoRe, the marketer’s president. The focus has been on new products, more trendy merchandise, e-commerce and loyalty reward programs. The campaign, via WhittmanHart Interactive in Los Angeles, has depended exclusively on emerging media, mobile marketing, community building and social networking.
via BrandFreak
by Andy Wibbels on March 17, 2010
Gentrification is an arms race:
One last quote:
[Naomi Klein] describes her neighborhood as one where quote, ‘in the 20s and 30s, Russian and Polish immigrants darted back and forth, ducking into delies to argue about Trotsky and the leadership of the International Ladies’ Garment Workers Union’. Emma Goldman we are told, the famed anarchist and labour leader, once lived on her street. How exciting for Klein! What a tremendous source of distinction that must be! It is here we can see the true nature of her complaint. The arrival of these yuppies led to an erosion of her social status. Her complaints about commercialization are nothing but an expression of this loss of distinction.
via Rebel Sell: Why Culture Can’t be Jammed
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