From Toby Bloomberg:
Here are 5 questions that might help you find the secrets to make your next social media magic act “real.”
1. What is real for our customers? Books. An eBook, an iPad or Kindle book or a hard copy ‘dead tree’ book?
2. What is real for our customers? Relationships. Relationships begun in childhood, at work, on a commuter train or from a tweet or blog post?
Grab questions 3, 4 and 5 at 5 Ways The Digital World & Social Media Are Changing What Is “Real”.
I'm Andy Wibbels. I'm the author of 
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Andy – Thanks for the mention and link love. You were the 1st person who asked me to be on a podcast; which caused me to think .. that podcasts might be as “real” as traditional radio shows. Thank you again!